Digital marketing is increasingly important in today’s business landscape for several reasons. With the rise of the internet and mobile technology, more and more consumers are turning to digital channels to research products and make purchasing decisions. This has led to a shift in the way businesses market themselves, with digital marketing becoming a crucial component of any marketing strategy.
Google Digital Marketing Certification Benefits:
The Google Digital Marketing Certification is a professional certification offered by Google that recognizes individuals who have demonstrated advanced proficiency in online advertising using Google tools and platforms.
Here are a few benefits of obtaining the Google Digital Marketing Certification:
- Recognition: The Google Digital Marketing Certification is a globally recognized credential that demonstrates to employers and clients that you have the skills and knowledge to succeed in the digital marketing field.
- Career Advancement: With the certification, you will have a competitive edge in the job market and be better prepared for advanced digital marketing roles.
- Stay current with industry trends: The certification requires ongoing education, therefore, it will help you to stay current on the latest industry trends and best practices in digital marketing.
- Access to resources: As a certified professional, you will have access to exclusive resources and support from Google, including training and networking opportunities.
- Increase Your Credibility: The Google Digital Marketing Certification can increase your credibility as a professional, help you to stand out from the competition and increase your earning potential.
- Enhance your skills: The certification exam is designed to test your knowledge of the latest digital marketing strategies and tactics, therefore, it will help you to enhance your skills and knowledge in the field.
Google Digital Marketing Certification Eligibility Criteria:
To be eligible for the Google Digital Marketing Certification, candidates must meet the following requirements:
- Pass the Fundamentals exam: Candidates must pass the Google Digital Marketing Fundamentals exam, which covers the basics of digital marketing, including how to create a digital marketing plan and how to measure the success of digital marketing campaigns.
- Pass one or more of the advanced exams: Candidates must pass one or more of the advanced exams in the areas of search, display, mobile, video, and shopping advertising. Each exam covers a specific area of digital marketing and requires a deep understanding of the relevant tools and platforms.
- Meet the experience requirement: Candidates must have at least 6 months of experience in creating and managing online advertising campaigns. Google may ask for verification of the experience requirement, such as a letter from an employer or a portfolio of work.
- Agree to the terms and conditions of the certification program: Candidates must agree to the terms and conditions of the Google Digital Marketing Certification program, which include a code of conduct and policies for using the certification logo and title.
Google Digital Marketing Certification Exam Cost:
The cost of the Google Digital Marketing Certification exam varies depending on the country you are taking the exam in and the currency used. In the United States, the cost of the Fundamentals exam is $50, and the cost of each advanced exam is $75.
In addition to the exam fee, there may be additional costs associated with preparing for the exam, such as the cost of study materials or courses. Some study materials and courses may be free, while others may require a fee.
It’s worth mentioning that Google occasionally offers discounts or promotions on the exam fee, and it is always a good idea to check the Google Partners website for any current promotions or discounts. Also, it’s worth noting that if you don’t pass the exam, you will need to pay the fee again to retake the exam.
Google Digital Marketing Certification Exam Format:
The Google Digital Marketing Certification Exam is an online, multiple-choice exam. The format of the exam is as follows:
- Fundamentals Exam: The Fundamentals exam is a multiple-choice exam that consists of 60 questions and has a time limit of 90 minutes. The exam covers the basics of digital marketing, including how to create a digital marketing plan and how to measure the success of digital marketing campaigns.
- Advanced Exams: The advanced exams are also multiple-choice exams that consist of 60 questions and have a time limit of 120 minutes. Each exam covers a specific area of digital marketing and requires a deep understanding of the relevant tools and platforms.
- Exam Language: The exam is available in multiple languages, including English, Spanish, French, German, Italian, Portuguese, and Japanese.
- Scoring: The exams are scored based on the number of questions answered correctly. Candidates will receive a score report after completing the exam, which will indicate whether they passed or failed. A passing score is not disclosed by Google, but they provide an explanation of the different level of answers.
- Proctoring: The exams are proctored remotely using a webcam and a microphone. Candidates will need to have a stable internet connection, a webcam, and a microphone to take the exam.
- Retake: Candidates who do not pass the exam can retake it after 14 days.